The mobile internet is the new medium of business advertising according to the Internet Advertising Bureau (IBA). Businesses all over the world have started investing their time and money in WAP hosting and advertising for their own products so as to increase their market awareness. And it works like a charm. This is primarily because of the massive growth in the number of cell phone users that use the mobile internet on a daily basis.
The problem, according to the IBA, is not that WAP usage is in anyway too expensive or out of budget. It is just that people have a hang-up in their minds that makes them feel this way. But with the introduction of new touch-screen phones like Apples i-Phone, among others, the WAP experience has become much more comfortable. The main concern with cell phone users is the inconveniently small size of mobile phone screens. But this problem too is soon to come to an end as technology progresses. Newer phones are already boasting their large screen size and technical capability. It is only a matter of time before consumers become aware of the ease of using this new found media.